3)
This is a picture of our stereotypical teen audience,these characters will probably shop in the most fashional shops for example, H&M or Top Shop. they will obviously have different tastes in fashion and different views on their fashion senses etc. they will listed to a collection of songs, maybe drum and base, dub-step or rnb or rock. a collection of friends that are versatile and different yet very close friends. for leisure they may party alot and go to concerts and go and see films.
This is our actual main cast and so we see a clear correspondence with our target audience and the age and range of characters. this way the audience can connect with the characters and the story lines going on. again theese characters are all fashionably aware and it is up to them if they follow the trends or not. we will see that they like any teenagers love to party and hang out in the same local spots and have the same interests as any one else.
What have you learned from your audience feedback?
Before we filmed our trailer we, sent out a questionnaire to a wide audience, mainly focused at the aged 17-19+ who are our target audience.
From this questionnaire we learned that the majority of the teenagers that took the questionnaire where 17 years old at 40%, followed by 18 year old t 27% then closely after that were the 19 and 19+ participants at 20 and 13 %.
From this we realised that we wanted to have a variety of ages watching and so we understood that we needed to appeal to all audiences.
We asked the participants how often they watched soaps, 43 % of the teens stated that they watched a soap at least once or twice a week. 27% however watched a soap everyday while the rest either watched soap very rarely or never. These statistics gave allowed us to think of the time that we would air our soap, and what day, as it made sense that the day it comes on is essential and vital as well as the time that it’s on at. This also got us to think about what channel we wanted our soap to be shown on.
We then went on to ask the participants what was their favourite soap opera and we found a whopping 67% of the participants enjoyed EastEnders, Emmerdale came second with 13 % while Hollyoaks and Corronation street shared a 10% audience. The fact that a large amount of people enjoyed EastEnders we began to analyse the soap and did through research about the storylines and the characters to obtain an understanding as to why they are so appealing. We would then use these techniques in our own Soap trailer.
As soaps do not only live through the TV at the time we watch it, we understand that each person may look for soap information through different types of soap media. It was important for us to understand what the majority of the participants did to obtain soap information, and so we asked; we found out that 40% of young people seek soap media from magazines, while 27% rely on word of mouth, 20 % searched up topics on the internet while the rest just watched it on TV.
In correlation with this information we were quite shocked to find that only 30% of people actually spoke to peers about the soaps they watched while the remaining 70% didn’t.
What have you learned from your audience feedback?
Before we filmed our trailer we, sent out a questionnaire to a wide audience, mainly focused at the aged 17-19+ who are our target audience.
From this questionnaire we learned that the majority of the teenagers that took the questionnaire where 17 years old at 40%, followed by 18 year old t 27% then closely after that were the 19 and 19+ participants at 20 and 13 %.
From this we realised that we wanted to have a variety of ages watching and so we understood that we needed to appeal to all audiences.
We asked the participants how often they watched soaps, 43 % of the teens stated that they watched a soap at least once or twice a week. 27% however watched a soap everyday while the rest either watched soap very rarely or never. These statistics gave allowed us to think of the time that we would air our soap, and what day, as it made sense that the day it comes on is essential and vital as well as the time that it’s on at. This also got us to think about what channel we wanted our soap to be shown on.
We then went on to ask the participants what was their favourite soap opera and we found a whopping 67% of the participants enjoyed EastEnders, Emmerdale came second with 13 % while Hollyoaks and Corronation street shared a 10% audience. The fact that a large amount of people enjoyed EastEnders we began to analyse the soap and did through research about the storylines and the characters to obtain an understanding as to why they are so appealing. We would then use these techniques in our own Soap trailer.
As soaps do not only live through the TV at the time we watch it, we understand that each person may look for soap information through different types of soap media. It was important for us to understand what the majority of the participants did to obtain soap information, and so we asked; we found out that 40% of young people seek soap media from magazines, while 27% rely on word of mouth, 20 % searched up topics on the internet while the rest just watched it on TV.
In correlation with this information we were quite shocked to find that only 30% of people actually spoke to peers about the soaps they watched while the remaining 70% didn’t.
After looking at the statistics and applying them to our planning and production, we got a number of participants to watch our final soap trailer, and we recorded the feedback that they put forward.
From this we found that the majority of the participants didn’t like, or think that the lettering and the shots of the trailer portrayed the same message.
There was split views of the choice of upbeat music, some thought it didn’t quite work with the London setting, while others thought it made it that much more exiting. There was also question of dialogue and why we chose not to have any in our trailer; they said that it pulled away from the conventional trailer, as normally there is at least some dialogue or verbal interactions.
However one thing that they all agreed on is that there was a clear portrayal of the different storyline within the trailer, they also said that the divers multicultural cast made it more appealing and more interesting, ‘almost tempting to watch’.
One person said that although the beginning was eye catching and got you ‘hooked’, she couldn’t quite remember the ending so she suggested we think or aim to create a better ending which is as affective as the beginning. When we got the target audience to look at the TV listings and the group website, they said they found it effective and that they would be likely to pick up the tv listings in a shop as any other tv listings.
From this we found that the majority of the participants didn’t like, or think that the lettering and the shots of the trailer portrayed the same message.
There was split views of the choice of upbeat music, some thought it didn’t quite work with the London setting, while others thought it made it that much more exiting. There was also question of dialogue and why we chose not to have any in our trailer; they said that it pulled away from the conventional trailer, as normally there is at least some dialogue or verbal interactions.
However one thing that they all agreed on is that there was a clear portrayal of the different storyline within the trailer, they also said that the divers multicultural cast made it more appealing and more interesting, ‘almost tempting to watch’.
One person said that although the beginning was eye catching and got you ‘hooked’, she couldn’t quite remember the ending so she suggested we think or aim to create a better ending which is as affective as the beginning. When we got the target audience to look at the TV listings and the group website, they said they found it effective and that they would be likely to pick up the tv listings in a shop as any other tv listings.
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